It’s come to light in a recent TikTok video that Apple have been sending out a message to Apple Watch users about Black History Month that has caused some debate on social media. The message uses Black History Month to encourage users to complete their fitness goals, rather than focusing on Black History itself.
Confused Customers
An Apple Watch fitness notification during Black History Month has customers confused.
An Insulting Connection?
The message linking fitness and Black history left many puzzled.
The “Unity Challenge” Message
The Apple Watch notification asked users to earn a “Unity award” by closing their Move ring for seven days in a row during February to honour Black history.
Insensitive Suggestion?
People were upset by the unexpected link between fitness and Black history. The message seemed insensitive.
A TikToker’s Outcry
@prettycritical’s TikTok video called out Apple’s approach, saying, “The one thing that Apple has to say about honouring Black people and Black history is ‘use our product, maybe lose a little weight.’ I mean, come on.”
Customers’ Disappointment
Social media users joined in the criticism.
One person wrote, “Lose weight to end racism was not the approach I thought I’d ever hear.”
Could They Do Better?
Many users suggested that Apple can do better to celebrate Black History Month, “no bc there’s so many other things they could’ve gone with their platform to support the black community + black creators.”
Not Everyone Sees an Issue
The debate continues as many users say they don’t understand the offense, “The goal of the Watch is encouraging fitness and they will tie it with current happenings. We could read deeper into it but I dont think we need to.”
Another user argues, “I’m not understanding the outrage, this is a standard challenge they’ve been doing for years/decades??”
The post Apple Watch’s Black History Month Message Sparks Confusion and Outrage Online first appeared on Pulse of Pride
Featured Image Credit: Pexels/ Ingo Joseph. The people shown in the images are for illustrative purposes only, not the actual people featured in the story.
