Dylan Mulvaney, a prominent trans activist and social media influencer, has secured a spot on Forbes Magazine’s prestigious ’30 Under 30 Social Media’ list.
Recognizing Those Who Shape ‘Creator Economy’
Forbes, a leading business magazine, recognized Mulvaney among 29 other social media personalities who have played a pivotal role in shaping the burgeoning “creator economy,” an industry estimated to be worth $250 billion and anticipated to double in size over the next five years.
Using Social Media to Document Journey
Mulvaney’s impact on social media has been particularly noteworthy in recent years, with the influencer utilizing the platform to candidly document the personal journey of gender transition.
Offering Viewers an Inside Look
This transparency has resonated with audiences, offering a unique perspective on the challenges and triumphs associated with the process.
The Struggles She Faced Post-Bud Light
In addition to documenting the gender transition, Mulvaney openly shared the struggles faced following the controversy surrounding Bud Light’s decision to appoint the influencer as a brand spokesperson in March of this year.
The Bud Light Boycott
A boycott targeting Anheuser-Busch products, particularly its Bud Light brand, the leading beer brand in the United States, commenced in April 2023. The boycott originated from the company’s sponsorship deal with actress and TikTok personality Dylan Mulvaney on April 1.
Trying to Engage With a Younger Audience
The campaign was part of a broader project aimed at addressing Bud Light’s sales decline and engaging a younger audience. Mulvaney, identified as a transgender woman, promoted Bud Light during March Madness.
Video Was Met With Swift Backlash
The sponsorship video faced criticism from American conservatives, with singer Kid Rock among those leading a boycott against Bud Light and Anheuser-Busch at large.
Critics Said It Was Too Political
Critics of the sponsorship labeled it as “political” due to the involvement of a transgender woman who had previously advocated for transgender rights.
The Forbes 30 Under 30 List
The Forbes 30 Under 30 Social Media list, published this week featured individuals who have significantly contributed to the creator economy and are poised to shape the future of the internet.
How the Selection Process Works
The selection process involved public nominations, combined with insights from Forbes tech journalists and input from judges spanning various facets of the creator landscape.
Mulvaney Was on the Cover
Mulvaney not only secured a spot on the list but also graced the cover of the issue featuring the influential individuals recognized.
The Other Digital Creators Featured
Among the honorees alongside Mulvaney were comedians Alan Chikin Chow and Steven He, fashion influencer Alix Earle, and Molly Burke, a disabled creator who offers unique content inspired by her perspective as a blind person.
Gender Transition Surpassed 1 Billion Views
Forbes featured Mulvaney’s accomplishments, describing the 26-year-old as a “creator, actress, and LGBTQ+ activist” who gained viral attention through the “Days of Girlhood” series, a TikTok initiative documenting her gender transition that amassed over 1 billion views.
Radiating Confidence on the Cover
The feature on Mulvaney included a striking photo of the influencer with dyed blonde hair, radiating confidence while staring into the camera.
Aiming to Inspire Others to Be Themselves
Accompanied by a quote from Mulvaney, the publication talked about the broader impact of the influencer’s work: “Whether somebody’s trans or not, I just hope they can watch my videos and feel inspired to unlock a new part of themselves.”
The post Dylan Mulvaney Secures Spot on Forbes ’30 Under 30′ List for Social Media Influence first appeared on Pulse of Pride.
Featured Image Credit: Shutterstock / lev radin. The people shown in the images are for illustrative purposes only, not the actual people featured in the story.
