American flag waving against blue sky

“The Flag’s Not Coming Down” – North Carolina CEO Refuses to Take Down the American Flag Despite Violation

Camping World CEO Marcus Lemonis has made headlines for his steadfast refusal to remove a massive American flag at his RV dealership in Statesville, North Carolina. The flag, measuring 40 feet by 80 feet and flying atop a 130-foot pole, has been the subject of legal disputes with city officials over the past few years. Despite fines and lawsuits, Lemonis has stood his ground, insisting that the flag remains flying as a symbol of patriotism and his commitment to American values. This article delves into the ongoing legal battle and the reasoning behind Lemonis’ refusal to comply with city ordinances.

The Dispute Over the Flag’s Size

The issue began when Statesville officials notified Camping World that the flag violated the city’s ordinance, which limits flag sizes to 25 feet by 40 feet. The city took action against Lemonis and his company in 2019, stating that the oversized flag was a violation of the local zoning code. The flag, which is prominently displayed near Interstate 77, had become a landmark for the area but was considered non-compliant by city officials.

Lemonis, however, refused to take down the flag, arguing that the ordinance was arbitrary and did not serve a legitimate safety purpose. He stated that the flag had been flown for years without issue and that it posed no threat to public safety. According to Fox Business, Lemonis was quoted as saying, “We have flown this flag for a long time. As I told the city… it’s not coming down under any circumstance.”​

Legal Action and Fines

As the dispute escalated, the city of Statesville filed a lawsuit against Camping World, seeking to enforce the ordinance and impose fines on the company for failing to comply. The fines initially amounted to $50 per day, but the total penalties accumulated to over $10,000 as the flag continued to fly. The city argued that Lemonis had failed to secure proper permits for the flagpole and that its height and size violated zoning laws designed to protect public safety, particularly around Interstate 77​.

Despite the legal pressure, Lemonis remained defiant. He and his legal team argued that the city’s regulations were unconstitutional, stating that they infringed on his First Amendment rights to free speech. Lemonis also pointed out that the flag symbolized fundamental American values, such as freedom, courage, and equality. His attorneys argued that flying the flag was an act of political expression, protected under U.S. law.

In an interview with Fox Business, Lemonis said, “The flag’s not coming down. Give me a reason why this compromises the health, wellness, or safety of anyone.”​

The City’s Concerns

City officials, however, maintained that their concerns were primarily about safety and zoning compliance. The large flag and tall flagpole were located near a busy highway, raising concerns about potential hazards, such as the flagpole collapsing in severe weather or interfering with air traffic. According to The Western Journal, the city also cited the fact that Camping World had erected the flagpole without proper building permits, which led to additional fines​(

In response to Lemonis’ refusal to lower the flag, city officials proposed a compromise. They suggested rezoning the area around the RV dealership to allow for larger flags, which would make Lemonis’ display compliant with local laws. This proposal was eventually approved, but not before Lemonis was required to pay $14,000 in fines for previous violations​.

A Symbol of Patriotism

For Lemonis, the battle over the flag has always been about more than just compliance with city ordinances. As an immigrant who was adopted by an American family, he has expressed deep gratitude for the opportunities that the United States has afforded him. The flag, in his view, represents the sacrifices made by veterans and service members, many of whom shop at Camping World locations across the country.

“We have a lot of veterans who work for us, and a lot of veterans who shop with us,” Lemonis told KTXL-TV during the height of the legal dispute. “This flag is a way to honor their service and the freedoms we enjoy as Americans.”​

A Resolution and Future Implications

In the end, the city of Statesville and Lemonis reached a settlement that allowed the flag to remain flying. The city amended its zoning regulations, effectively legalizing the flag’s size. However, Lemonis was still required to pay fines related to the initial violations, which amounted to over $14,000​.

The case has sparked discussions about the balance between individual rights and local regulations. For Lemonis, the fight was a matter of principle, defending what he saw as an unjust restriction on his right to express patriotism. For the city, the case highlighted the need to enforce zoning laws that protect public safety while accommodating citizens’ desires to honor national symbols.

As Lemonis continues to fly his massive American flag, the legal battle serves as a reminder of the sometimes complicated relationship between government regulations and personal freedoms in the United States.

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This post first appeared on Pulse of Pride.

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