Real Talk on How to Make Money on Instagram in 2022


When most people open Instagram on their smartphones, they see an opportunity to post pictures of their weekend activities, #selfies with their #besties, and images of the delicious meal they had for dinner.


Many more see a chance to check up on their favorite celebrities and connect with the brands they love. Others, though, see an opportunity and think about how to make money on Instagram.


And for a good reason! Of the many social media platforms out there, Instagram is uniquely positioned as a vehicle for income generation. It is hugely popular, highly visual, and offers many practical ways to make money with a slew of attractive features.


Are you hoping to leverage this platform for similar purposes vs. just a fun thing to do with friends? Well, you’re in the right place. Here’s an introduction to how to make money on Instagram.

An Overview of Instagram’s Audience

Ultimately, the reason you should try to make money on Instagram boils down to its popularity. Since its inception in 2010, this free photo and video sharing app has become one of the top 4 social media platforms online.

According to Backlinko, it now boasts a whopping 1 billion active monthly users, equating to almost 25% of internet users worldwide!

In addition, Instagram was also one of the top 5 most downloaded mobile apps in 2020 (with only WhatsApp, Facebook, TikTok, and Zoom coming above it), demonstrating its sustained growth (something that’s no mean feat in the ever-changing tech space).

Can You Make Money on Instagram?

People can and do make money on Instagram! We aren’t talking about trifling sums either. We’ll take a closer look at this topic next, but with some influencers earning 6-figures on Instagram alone, the sky’s the limit on how much money you can make.

How Much do Instagram Influencers Make?

There’s no straightforward answer to this question. While influencers with over 1 million followers can earn over $250,000 per post, most bring home much smaller sums, such as $25 to $50.

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